I built this because I was tired of waiting for someone else to.

About Lisa

I have always been an entrepreneur.

• Age 7Organised a book trading club in my neighbourhood.
• Age 8Played violin in the streets. Best paid job I ever had.
• Age 10Started dog sitting and running my own schedule.
• Age 12Organised events for local families.
• Age 14Designed jewellery for my father's business.

I never needed anyone to teach me how to spot an opportunity. What I needed was someone to show me how to build something that lasts.

I studied business and marketing, worked at an international school, raised two kids in a country far from our family, and eventually ended up at a corporate desk wondering how I had walked into the exact hamster wheel I had promised myself I would avoid. So I left.

I trained as a coach, built two businesses from scratch, and figured out every tool, system, platform and strategy largely alone. And somewhere in the middle of all that, I kept meeting women doing the same thing. Paying too much. Working too hard. Doing it in isolation.

That is when CEO at Heart® became something real. A community built by someone who has been where you are, knows what it takes, and decided that women building businesses deserve proper support without the fortune, without the overwhelm, and without the loneliness.